Est. for the generation that earned it

BADASS ★ CLASS™

We Are the Badass Generation.

Raised by the Greatest Generation. Became the Badass Generation.

BADASS CLASS™ is a salute to the men and women born between 1946 and 1964 — the ones who worked hard, raised families, served their country and their hometowns, and never asked anybody for a trophy. Around here, “badass” isn’t an insult. It’s the highest compliment we know how to give.

Visit Our Store Work With BADASS CLASS™

A white-bearded man riding his motorcycle down a country road at sunset — Still riding. Still ours.

Who we’re talking about

The Generation That Showed Up

We were raised by the Greatest Generation — the men and women who came through the Depression and won a world war. They taught us to work for what we get, to keep our word, and to look out for our neighbors.

Then we went and built lives of our own. We worked the jobs, raised the kids, paid the bills, and carried our communities on our backs for fifty years and more. We don’t need anybody to hand us a medal. But it’s past time somebody said it plain:

We are the Badass Generation — and we earned the name.

What BADASS CLASS™ stands for:

Honoring the generation born 1946–1964 — out loud, on purpose, and without a hint of apology.

Our owner, Timothy Hardaway, lives by one rule, in business and in life: “I won’t do nothing that’s not good for the seniors, because I am one.” Everything under the BADASS CLASS™ name has to pass that test first.

A white-haired couple laughing together on their front porch — Fifty years in, still laughing.

A Vietnam veteran, seen from behind in a patch-covered vest, saluting at the Vietnam Veterans Memorial — Some of us paid more than others. We don’t forget.

A white-haired woman grinning among her tomato plants in the garden — Still growing things. Still feeding people.

The BADASS CLASS™ General Store

Good Goods, One Shelf at a Time

We’re stocking these shelves slow and honest — things made for our generation, picked with care. Small steps, one thing at a time, and nothing goes on the shelf that we wouldn’t stand behind ourselves.

A long church-supper table full of seniors passing plates of fried chicken and sides — Where our generation has always gathered — a long table, full plates, and everybody welcome.

Redneck Country Cookin' cookbook — fried chicken and biscuits in a cast iron skillet, by Billie Hardaway-Signer

First on the shelf

Redneck Country Cookin’: Over 100 Plus Deep Southern Mouthwatering Recipes With Homespun Stories You Will Enjoy!

by Billie Hardaway-Signer

The first thing on our shelf is close to home: a cookbook written by a Louisiana country mama — over 100 deep-Southern recipes, the food she actually fed her family, each one wrapped up in the homespun stories that made it taste even better. Mama turned 90 back in May of 2020. She passed in 2024, and her son Tim — the man behind BADASS CLASS™ — republished her book to keep her recipes and her stories alive: for the grandkids, and for anybody who loves real country cooking.

If you grew up on cast iron and Sunday dinners, this one’s for you. Sold on Amazon — pick the Kindle edition or the paperback.

Kindle eBook$7.97 Paperback$14.97

Buy the Kindle Edition Buy the Paperback

More Coming Soon

We’re choosing the next goods for the store now — picked for the Badass Generation, and only things we’d put our own name on.

Shelf Space Reserved A red and black 1941 Chevrolet pickup parked on a small-town main street

Got something our generation would love? We’d like to hear about it. Write to us at the address below.

Truck photo: Michael Barera, CC BY-SA 4.0, via Wikimedia Commons

The Class

AI for Our Generation

Nobody ever sat our generation down and explained this new AI world — so we're going to. AI for Our Generation is a plain-words class that teaches folks our age to use an AI assistant, taught by one of our own: Tim Hardaway, 67, forty years with computers, and a Certified A.I. Specialist.

It starts free: Your First 10 Prompts — a mini-course that begins at the very beginning (getting the app on your phone) and hands you the exact words to say, one step at a time, with a safety card for your fridge.

Opening soon. The store opens first — the classroom door is right behind it.

Timothy Hardaway — Certified A.I. Specialist, BotBuilders

Your teacher's certificate — Timothy Hardaway, Certified A.I. Specialist

Marketing • Branding • Consulting

Work With BADASS CLASS™

BADASS CLASS™ helps businesses reach the Badass Generation — and talk to them straight. Our generation can smell a sales pitch a mile off, and we don’t cotton to being talked down to. We help you say it plain, say it true, and earn the trust of customers born 1946–1964.

Marketing & Advertising

Advertising and marketing aimed squarely at the 1946–1964 generation — in words they respect, in places they actually look.

Branding

Building brands that honor older Americans instead of overlooking them — a name, a look, and a voice your customers can trust.

Consulting

Straight-talking consulting for businesses that serve our generation: what to offer, how to offer it, and how to keep your word once you do.

A gray-haired craftsman in a plaid shirt and apron doing fine work at his bench — We know these customers. We are these customers.

A white-haired man laughing out loud while fishing from a dock in the golden light — Worked hard. Still knows how to live.

Want to talk it over? Write to us at [email protected] — a real person reads every note.